You've Spent Decades Being the Strong One.
It's Time to Come Home to Yourself.
Introducing The Self-Claimed Woman - a 12-week Founder Beta coaching program for accomplished women over 40 who look capable on the outside, but feel unseen, unheard, and last on their own list.
Hi,
If you're reading this, I suspect you already know something has to change. Not because your life looks bad from the outside, In fact, it might even look pretty great. You've built the career, or the business. You've held the family together. You show up for everyone.
But somewhere along the way, you disappeared from your own list.
You fluctuate between feeling completely capable - because your track record proves it. Yet you’ve been quietly wondering if you're actually good enough, or if you just got lucky. You watch people less capable than you step into opportunities you know you could take, yet something in you holds back. That imposter syndrome, that ‘mean girl’ in your head. You battle that inner conflict which is confusing, unsettling.
You're exhausted - not just physically, but emotionally and spiritually. You keep going because stopping feels like it would mean letting everyone down. And underneath all of it is a question you rarely say out loud: ‘Who am I, underneath everything I do for everyone else?’
BECAUSE CLAIMING YOUR WORTH CHANGES EVERYTHING.
WHO IT IS FOR
- Women who are willing to invest the time and money into up-levelling their life.
- Women who have not been seen, heard or valued for their true worth
- Women who honour everyone and everything before themselves
- Women at every stage of life who are feeling unfulfilled, discontent or just know that there’s more
- Women from the home office and outer office to the boardroom. I’ve coached them all.
WHO IT IS NOT FOR
This program is not suitable for:
- Women who have been diagnosed, including self-diagnosis, with a mental health, psychiatric, cognitive or neurological condition that requires clinical treatment or specialised support.
- Women who are currently experiencing acute or unmanaged mental health symptoms, psychological distress or a mental health crisis.
- Women who require clinical treatment or support from a psychologist, psychiatrist, counsellor, neurologist or other qualified healthcare professional.
- Women who are seeking diagnosis, treatment or management of a suspected mental health, psychiatric or neurological condition. This program does not provide clinical assessment, diagnosis, counselling, psychotherapy or medical treatment.
- Women who are currently taking prescribed medication for a mental health, psychiatric or neurological condition.
It is also not suitable for:
- Women who are unwilling to be open, honest and appropriately vulnerable in exploring the experiences, beliefs and emotional wounds that may be affecting their lives.
- Women who are committed to holding onto limiting stories, patterns or excuses rather than taking responsibility for creating meaningful change.
- Women who believe they have “been there and done that”, yet are unwilling to consider new perspectives, take ownership of their choices or apply what they learn.
- Women who are not willing to take responsibility and/or be accountable for their results.
REASONS FOR AN APPLICATION PROCESS?
To protect the safety and integrity of the group.
A group coaching environment relies on trust, vulnerability, respect and confidentiality. The application process helps me create a space where participants can feel safe to share openly and do meaningful work together.
To create a group of women who are genuinely ready to participate.
I want women who are prepared not only to attend, but to engage with the program, complete the work and contribute positively to the group experience. Commitment matters because each participant influences the energy and momentum of the whole group.
To ensure participants are aligned with the purpose and expectations of the program.
The application process helps me identify whether someone understands what the program is, what it isn’t, and whether your goals, expectations and willingness to be coached are compatible with the experience I am creating.
MY MISSION
My own life fell apart in one brutal season - a health scare, a divorce after 25 years of marriage and a toxic workplace, all while I was far from the family and friends who could have held me. I had to walk that road largely alone.
What got me through wasn't a mindset program. It was learning to come home to myself - and I was fortunate to have had parents who believed in me when I was young which gave me the confidence to believe in myself. That is exactly what I now do for my clients: I will believe in you until you can believe in yourself.
WHY NOW IS THE RIGHT TIME
More women over 40 than ever are reaching the same realisation at the same time: the old formula cannot continue- keep proving, keep pleasing, keep carrying everyone. This isn't sustainable, and it was never actually required.
By this stage of life, you can see clearly what no longer works. Your children are more independent. Your career or business has matured. And you finally have the standing, the resources, and the self-awareness to make the changes you couldn't make ten years ago.
The women who wait for “a better time” usually find that the pattern doesn't resolve on its own - it just repeats and in the meantime what they’ve lost is their emotional well-being and true connection with the people they care about, especially themselves.
INTRODUCING
THE SELF-CLAIMED WOMAN
A 12-Week Founder Beta Coaching Program:
Reclaim Your Worth, Your Voice and Your Life Even If You've Tried “Everything” Before
Here's the one belief this entire program is built to prove:
If you can reach the ‘taproot’ - the original conditioning beneath your self-doubt - then reclaiming your worth isn't just possible, it becomes inevitable. And you can only get to the taproot with a guide who will hold you through the parts you've never let anyone else see; someone who has the experience, the skills and the results on the board.
THE THREE-PHASE FRAMEWORK
EXCAVATE
Uncover the conditioning and inherited beliefs running your life.
EMERGE
Rebuild your self-worth, your voice, and your boundaries from the inside out.
EMBODY
Step fully into the woman you were always meant to be.
WHAT'S INCLUDED IN THE SELF-CLAIMED WOMAN
This isn't a mindset course you consume and forget. It's a guided transformation, delivered across three pillars of support:
12 Weeks of Self-Paced Video Curriculum
Self-paced video lessons, worksheets and exercises across the Excavate, Emerge, and Embody framework - plus a Welcome & Onboarding session.
12 × Weekly 1-Hour LIVE Group Coaching Calls
Direct live group coaching with Alyson to go deep, ask questions, and receive targeted coaching support.
Private Skool Community Access
Connect intimately with your founder cohort in a safe, confidential, high-caliber environment.
Personalised Self-Claimed Woman Workbook
Built week by week into a custom personal resource you'll keep and reference for life.
Ongoing Support Between Sessions
Continuous encouragement and support between weekly calls via Skool and private Facebook Messenger.
30-Minute 1:1 Session with Alyson
A personal 1-on-1 strategy call with Alyson before the program even begins to clarify your goals and focus.
Founder-Exclusive Future Rates
Lock in permanent founder-member pricing for all future Self-Claimed Woman programs, offers, and upcoming retreats.
PROGRAM CURRICULUM
EXCAVATE — Uncovering Conditioning & Inherited Identity
EMERGE — Rebuilding From the Inside Out
EMBODY — Stepping Into Your New Identity
WHY THIS ISN'T JUST “ANOTHER MINDSET COURSE”
You've probably already tried therapy, journalling, self-help books, meditation, podcasts, retreats, courses, affirmations, vision boards and venting with girlfriends. And you're still here, still feeling invisible, still last on your own list.
That's not a failure on your part. Those approaches treat the surface. They rarely reach what I call the taproot - the deeply embedded beliefs, fears, and conditioning still quietly shaping your choices, your relationships, and how you see yourself.
1. It reaches the taproot, not just the symptoms
Using frameworks built from science and sound methodologies, and real coaching experience and results, not generic worksheets.
2. You are never left to do the deepest work alone
I walk beside you, hold the space, and adapt to what you actually need, session by session.
3. It improves your relationships, not just your mindset
Because reclaiming yourself changes how you show up with your partner, your children, your parents, and your colleagues/clients.
GET IN NOW BEFORE WE LAUNCH
SPOTS ARE LIMITED TO 8 WOMEN. APPLICATIONS CLOSE 31 AUGUST 2026.
This is a Founder Beta - capped at a maximum of 8 women, minimum of 6, so I can give this cohort the depth of attention this work requires. Once applications close, doors won't reopen at this price or in this format.
What's included when you're accepted:
- 12 weeks of self-paced content across the Excavate, Emerge, and Embody phases
- 12 live weekly group coaching calls with Alyson
- Private Skool community with your cohort
- Your Personalised Self-Claimed Woman Workbook
- BONUS: 30-minute 1:1 pre-course session with Alyson
12-Week Intensive Transformation
USD $500 deposit to secure spot, then 3 × USD $250 (Week 3 & Week 6)
- 12 weeks of self-paced content across Excavate, Emerge, and Embody
- 12 live weekly group coaching calls with Alyson
- Private Skool community with your founder cohort
- Your Personalised Self-Claimed Woman Workbook
- BONUS: 30-minute 1:1 pre-course session with Alyson
- Founder Member lock-in rates for future programs & retreats
Spots are limited to 8 women. Applications close 31 August 2026.
MY COMMITMENT TO YOU
This program is application-based, not an instant buy-button… because I only want women in this cohort who are genuinely a good fit, and I take that seriously for your sake as much as mine.
What I can promise is this: you will not be handed information and left to transform yourself alone.
I walk beside you and create a space where you can be honest, uncertain, and imperfect without feeling you've failed. As long as you keep showing up for yourself, I will show up for you.
YOUR QUESTIONS, ANSWERED
I understand - that's exactly why there's a payment plan: $500 to secure your spot, then three payments of $250 across the program. Many women find that INVESTING in themselves is the piece they've been avoiding, not the price they can't afford.
This is designed for busy, high-achieving women. The content is self-paced, and the one weekly live call is where the transformation compounds. If you're waiting for more free time to appear before you choose yourself, it likely never will. This program helps you make the space, not wait for it.
Most programs stay on the surface. This one is built to reach the taproot - the real, root-level conditioning driving the patterns you can't seem to shift and I stay with you through the parts that get difficult or messy, not just the easy parts.
This is common, and it's addressed directly in the Emerge and Embody phases - including how to hold your own growth while strengthening, not straining, your closest relationships. You don’t need your partner’s permission, though it is helpful to have their support.
That's absolutely fine to mention in your application. I can help you work through timing, so this becomes an addition, not a conflict.
REAL WOMEN. REAL TRANSFORMATION….TESTIMONIALS
These are actual screenshots of client reviews, Facebook recommendations, and private feedback for Alyson Williams and Power Your Life Coaching:
YOU'VE SPENT DECADES BEING THE STRONG ONE.
IT'S TIME TO COME HOME TO YOURSELF.
THE SELF-CLAIMED WOMAN — 12-Week Founder Beta Coaching Program
For accomplished
women over 40.